![]() The 18,000 pieces in the inventory were carefully selected to be a unique mix for the market. The store features items that are categorized as trendy, fashion-forward, and classic, for women and children. Also, the associates take such good care of everyone who walks in the door, which makes Dazzle truly a happy place to shop!” “Whether I run in to match-up an outfit that I’m already wearing or bring in a dress for an upcoming special occasion, Dazzle always has that perfect accessory to complete a look. “My daughters and I have been Dazzle customers since they opened,” said one of our Germantown customers. ![]() Everything at Dazzle that you see, touch, and hear is designed to work together to build an atmosphere that is fun and elegant, and makes for a relaxing and enjoyable shopping environment. We designed and merchandised Dazzle to create an environment that would appeal to all the senses. Each accessory is handpicked by our buyers to ensure top quality and that it will perfectly complement the entire assortment. the store features custom built display cabinets and contemporary crystal chandelier lighting that showcase the stylish pieces with affordable price points (prices range from $5.00 up to $300 with the majority of the pieces priced under $100). Not to mention, it will brighten your own day reminding you of your ultimate passion.Dazzle offers fashion forward jewelry, handbags, gift options and accessories in an environment that is unique to Memphis area shoppers. This gets conversations flowing, and let your visitors identify and connect with you at a more personal level. Did you join a family business? Honor your family legacy by inserting something sentimental. Do you specialize in vintage style or antique jewelry? Find old books or teacups to add to your displays. Evoke Conversationįor a more fanciful approach, consider putting personal touches to your jewelry case displays. ![]() This can enliven the area and reel in foot traffic. If you have space, you can feature special works of art on consignment in your cases and around your store. Try pursuing your local art scene and regional craft shows. Look to your community for collaboration opportunities. Such rustic elements double as ideal props for photographing jewelry as well. Contact your local stonemasons for scraps of marble, granite, and slate slabs. Raw wood tree slices make great risers while fascinating geodes make for nifty trinkets that can be easily sold. From river rocks to driftwood, sand to native greenery, step outside to find nature’s greatest gifts. And the best part - natural elements cost little to nothing. It offers a suave juxtaposition to arrange gemstones set in polished metal against woody elements and rustic stone. ![]() Try incorporating natural elements into your cases. And while it may be challenging, try to strike a delicate balance of having both mass and unique appeal in your jewelry showcases. So, the first step in creating effective jewelry displays is to know your target audience well. They know our age market will only grow in the next decade and aim to formulate a fresh perspective. As a millennial, I find that older store-owners often ask what piques my interests. How can you be an asset to customers in their quest for self-expression? With the next generation preparing for marriage, stay in-tune to what might strike a chord with customers. Imagine the story you want your jewelry to tell. Take a few minutes to strategically arrange your cases to accentuate your jewelry and dazzle your visitors. Opt for an underlying theme to unify your product selection - whether celebrating the season, highlighting a color, or telling a visual story. But without proper staging, your products won’t adequately capture the spotlight. Your jewelry designs are the stars of the show and the reason people visit your store in the first place. Think of your jewelry case displays in the same light. Hours of meticulous planning goes into creating a spectacular backdrop that will transport onlookers into another world. Much has to do with the actors and the play, sure, but a great deal depends on the stage settings. Whether it’s a high school production of Bye Bye Birdie or Hamilton on Broadway, you could have been put off by the production’s awkward clunkiness or rapt in awe at the edge of your seat. At some point in your life, you’ve probably found yourself sitting in the audience of a play.
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